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Kickstarter

“Use the ‘30-day teaser’ rule: collect email opt-ins before launch for a day-1 surge.

Crowd & Community
Kickstarter is a crowdfunding platform where individuals can raise money for creative projects by offering rewards to those who pledge support. It operates on an "all-or-nothing" funding model, meaning creators only receive the funds if they reach their stated goal within a set time period. If the goal isn't reached, pledged funds are returned to backers. 

Here's a more detailed look:
How it works:
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