top of page
Discover Your Passion
There are 3 ways we can help you discover the passion you have inside you. This can put you on the right path to business ownership.
Testing & Searching
If you are not sure where to start, then start with yourself. You may have decided to start a business, but what biz would you be great at? Below is a list of self-assessment tools designed to help you figure that out.
Short Quiz
Inside our Ignition Station, we offer a short quiz to help you know how to get started with us. Once completed, we can instruct you on the "Next Steps." Hop on over!
Talk to our AI Consultants
Maybe having a conversation about your ideas is the better way to get started... we got you covered. You'll find our AI Personas are great conversationalists, and they are all experts in their fields. Head over!
Self-Assessment Tools for Aspiring Entrepreneurs
Below is a comparison table of many reputable self-assessment tools (personality tests, career aptitude assessments, and strengths finders). These platforms help aspiring entrepreneurs identify their skills, interests, strengths, and traits to guide them in choosing or shaping a business.
Image | Tool | Pricing | Ideal For | Description | URL |
|---|---|---|---|---|---|
BDC Entrepreneurial Potential Self-Assessment | free | Prospective entrepreneurs evaluating their readiness for starting a business and wanting to identify personal areas to strengthen. | A 50-question online questionnaire by the Business Development Bank of Canada that gauges your entrepreneurial mindset and traits (e.g. risk tolerance, initiative). Its goal is to help you “measure your entrepreneurial potential” and see if you have what it takes to run a business | https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/business-assessments/self-assessment-test-your-entrepreneurial-potential | |
HIGH5 Strengths Test | Free (top 5 strengths) | Budget-conscious entrepreneurs who want to identify their key strengths (e.g. “Problem Solver,” “Empathizer”) and apply them in their business or career choices. | A free online strengths finder based on positive psychology. It assesses 20 potential strengths across 4 domains and reveals your top 5 traits for free (with an option to buy full reports). Similar to CliftonStrengths but at no cost. | https://high5test.com/ | |
Find Your Ideal Career with AI | may be some other costs?? | Find Your Ideal Career with AI | Take our comprehensive aptitude test to uncover your innate abilities and find careers that leverage your strengths. Receive a comprehensive analysis of your aptitudes across multiple dimensions, including logical, verbal, numerical, and spatial abilities. Discover career paths that align with your natural abilities and see detailed explanations of why you're likely to excel in these roles. | https://www.tryapt.ai/aptitude-test?utm_campaign=20878778553&utm_souce=google&utm_medium=cpc&gad_source=1&gad_campaignid=20878778553&gbraid=0AAAAApzjpo5l-vjvvtsJPUZrpoTcTC6QE&gclid=Cj0KCQjwlrvBBhDnARIsAHEQgOSEJkMlNAa5u1Ez2VXHOP2nyD10_CfqCtcsbuGWQReZP8gyU7JtfXQaAtuPEALw_wcB | |
MAPP Career Assessment | Free (basic results) / Paid (full report) | Those seeking thorough insights into what type of work or enterprise best fits their unique profile, especially if they want a broad career analysis. | The “Motivational Appraisal of Personal Potential” is a comprehensive test (taken by over 7 million people) that evaluates your preferences and motivations to match you with suitable careers (alleywatch.com.) It provides a detailed profile to guide decisions about ideal career or business paths. | https://www.assessment.com/ | |
O*NET Interest Profiler (Yourself 1st) | free | Anyone unsure which industry or business to pursue, who wants to align their venture with their interests and preferred activities. | A career aptitude tool from the U.S. Department of Labor that identifies your top interest areas (RIASEC Holland Codes) and suggests matching careers or business fields. Helps uncover fields that align with what you genuinely enjoy doing. | https://www.yourselfirst.com/personality?utm_source=google&utm_medium=cpc&utm_term=o%20net%20interest%20profiler&utm_campaign=Personality_Type&utm_campaign_name=Personality_Type&utm_campaign_id=21708060660&utm_adset_id=167256753723&utm_adset_name=Personality_Type&utm_ad_id=715186849858&gad_source=1&gad_campaignid=21708060660&gbraid=0AAAAA-F0voxet2ztWg1zeldc-kFzy3bm8&gclid=Cj0KCQjwlrvBBhDnARIsAHEQgOSYpudmlBCaj3eK4zUKejVP2uGnrKTGPmnxpA3wrhIOkdSJrWWuzzIaAsYGEALw_wcB | |
DISC Assessment | Free (basic) / Paid (advanced) | Aspiring entrepreneurs looking to understand their work and communication style for better collaboration and team management. | Workplace-focused behavioral test grouping people into four styles: Dominance, Influence, Steadiness, and Conscientiousness. Widely used in business settings to improve communication, teamwork, and leadership by understanding work styles. | https://personality.co/personality-test?gclid=Cj0KCQjwlrvBBhDnARIsAHEQgOTCyqTe_vX6PNyUlV5r_bn2JBNJz43d01B1dHKdTQ35_V_hPnVmwhoaAq9WEALw_wcB&utm_source=google&utm_medium=cpc&utm_campaign=21750288445&utm_content=170923376592&utm_term=disc%20assessment%20test&matchtype=e&device=c&gad_source=1&gad_campaignid=21750288445&gbraid=0AAAAAC_nwjD5EAXnc_cwd4rVvOemb8U5Q | |
Big Five Personality Test (by: BlossumUp)) | Free (basic) / Low-Cost (detailed) | Individuals who want an evidence-based personality overview to see how their traits may suit different business environments or roles. | Scientific five-factor model assessing openness, conscientiousness, extraversion, agreeableness, and neuroticism. It's one of the most research-backed personality assessments, providing an objective trait profile useful for career planning. | https://blossomup.co/lp/big-5/?utm_medium=cpc&utm_source=google&utm_campaign=22481618624&gad_source=1&gad_campaignid=22481618624&gbraid=0AAAAAoP3mdALbwQw37JkqQ2EFayKZVfer&gclid=Cj0KCQjwlrvBBhDnARIsAHEQgOQrlr3UEURY5EEAFhC6zq0CP6R_BdgvXWTZlrAABqsYvKQmcOHqYuYaAgonEALw_wcB | |
Enneagram Personality Test (by: InsightfulTraits) | Low-Cost (Free basic or ~$12 for full report) | Those seeking deeper self-understanding of their motivations and interpersonal style as they consider entrepreneurship and leadership. | A popular test mapping personality into 9 types, each defined by core motivations and traits. Often used for personal insight, it helps people understand their driving motives and behavior patterns. | https://insightfultraits.com/lp/enneagram1/?utm_source=googleads&vt_keyword=enneagram%20personality%20test%20free&vt_campaign=22329735313&vt_adgroup=179285004234&vt_loc_interest=&vt_physical=9003386&vt_matchtype=e&vt_network=g&vt_placement=&gad_source=1&gad_campaignid=22329735313&gbraid=0AAAAA90gQ-v4xNbuz9LP8g_GCwxN875of&gclid=Cj0KCQjwlrvBBhDnARIsAHEQgOTViZbOtTFQ5I1-V-FHt-wvtdqamrlXOoFYIkQYaj-rK04Vh2aqNhsaAnFhEALw_wcB | |
Myers-Briggs Type Indicator (MBTI) – Official | Premium (~$50 for official test) | Individuals seeking to understand their personality profile and how it aligns with potential business roles or team dynamics. | A widely-used personality assessment that assigns one of 16 types based on preferences (e.g. introversion vs. extraversion). It helps increase self-awareness and is often used to guide career and team fit
thinkherrmann.com. | https://www.myersbriggs.org/ | |
MindTools Self-Assessment Quiz | Free to use with optional paid reports | Professionals seeking self-awareness and career development | A comprehensive quiz that helps users understand their personality traits and work style. | https://www.mindtools.com/selfassess.html | |
16 Personalities | Free basic test, premium reports available for purchase | Individuals interested in personality types and personal growth | Popular Myers-Briggs based test providing detailed personality insights and growth suggestions. | http://www.16personalities.com | |
StrengthsFinder | Paid, starting at $19.99 per assessment | Employees, managers, and teams focused on leveraging strengths | Identifies individual strengths to help optimize performance and career choices. | https://www.gallup.com/cliftonstrengths/en/strengthsfinder.aspx | |
Holland Code Career Test | Free basic test, detailed reports at a cost | Students and career changers exploring career options | Assesses interests and matches them to suitable career paths based on Holland Code theory. | https://www.truity.com/test/holland-code-career-test | |
Emotional Intelligence Appraisal | Paid, ranges from $39.95 to $129.95 depending on version | Leaders and professionals aiming to enhance emotional awareness | Measures emotional intelligence and offers strategies to improve interpersonal skills. | https://www.talentsmart.com |
bottom of page