Marketing Department

🔄 Typical Workflows

1. Strategy Kick-off
   Book a Marketing Strategies session with CampaignAI/Echo to align on goals (awareness, leads, sales).
   Define target customer segments and core messaging pillars.

2. Funnel Blueprinting
   Use Targeted Customer Funnel Blueprint to map stage-by-stage journeys for each persona.
   CampaignAI spits out architecture diagrams and priority touchpoints.

3. Campaign Build & Automation
   Hand off to Campaign Automation Setup:
   a. Generate landing-page variants (via Builder AI).
   b. Produce 3×3 ad creative sets.
   c. Wire email/SMS drips and ad retargeting rules.

4. Creative & Messaging Polishing
   Run your homepage, ads, and social copy through Narrative & Positioning Audit (Echo) for resonance checks.
   Generate press-kit assets with PR Pack for earned media pushes.

5. Live Testing & Optimization
   Launch A/B tests via CampaignAI; monitor in InsightAI.
   Scheduler triggers daily performance digests and auto-pauses underperformers.

6. Reporting & Scale
   Review KPIs in Data Visualization Dashboards (InsightAI).
   Adjust channel budgets using Nova’s ROI forecasts.
   Plan next sprint in the Conference Room or Project Hub.